Creating bespoke flows for clinicians and patients
Orchid’s desktop and mobile experiences required design refinement.
COMPANY
ROLE
TIMELINE
Jun 2020 - Jun 2021
Freelance Designer
Managing multiple product priorities
I collaborated with the startup’s CEO, engineering lead, and my design partner (my wife!) to build an experience that would allow patients to book clinicians, and clinicians to manage appointments. Without a dedicated PM on the team, what became challenging was managing multiple priorities. I had to navigate these discussions with the CEO to decide where to allocate limited design effort. On top of product design, I created a pitch video to introduce the platform, established an illustration style from scratch, and provided ongoing illustration support for their blog posts.
Post release of the MVP, the company received investor backing
The work culminated with an MVP release and a backing by Y-Combinator. To date, 600 clinicians have joined the platform.
For patients, I worked on a revamped landing page, and simplified the booking flow.
LANDING PAGE
FINDING & BOOKING CLINICIANS
For clinicians, I created flows for them to build and manage their schedule.
CREATE SCHEDULE
VIEW SESSION BOOKINGS
