Revamping an existing news experience for investors

Timeline

Role

Design Lead

Jan 2024 - Present

About

PitchBook is a platform for gathering data on the financial markets.

Challenge

News published by PitchBook’s editorial team is not hosted on the platform, creating workflow challenges for users. Our team saw this as an opportunity to not only integrate PitchBook’s proprietary news, but holistically evaluate the current news experience on the platform. 

Impact

Launched 3 key releases, established design principles, and created a taxonomy.

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Creating bespoke flows for clinicians and patients

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Next

Integrating analyst solutions for investors