Revamping an existing news experience for investors
Timeline
Role
Design Lead
Jan 2024 - Present
About
PitchBook is a platform for gathering data on the financial markets.
Challenge
News published by PitchBook’s editorial team is not hosted on the platform, creating workflow challenges for users. Our team saw this as an opportunity to not only integrate PitchBook’s proprietary news, but holistically evaluate the current news experience on the platform.
Impact
Launched 3 key releases, established design principles, and created a taxonomy.