Context

The product leadership team at PitchBook had identified news on the platform as a strategic priority for 2024.

Problem

Editorial content was only accessible on the public site — completely disconnected from where users were actively engaging with the product. This not only reduced the content’s visibility and ROI, but also missed an opportunity to deepen user engagement within the platform.

Impact

PitchBook news is now an integrated offering in our platform. The work spurred our Editorial team to formulate a plan for publishing more content.