Core Team
Revamping the existing news solution for investors
COMPANY
ROLE
TIMELINE
Jan 2024 - Present
Design lead
Re-evaluating the news experience on PitchBook
A long-standing issue with PitchBook’s platform is that news published by the editorial team is not hosted there, creating workflow challenges for users. Our team saw this as an opportunity to not only integrate PitchBook’s proprietary news, but holistically evaluate the current news experience on the platform.
Getting stakeholder alignment
I conducted a competitor analysis to see to how other data providers feature news in their platforms. This work helped establish an initial design approach that was used to align key stakeholders on the editorial and product leadership teams with. What was challenging was balancing form and function of the experience. After a couple rounds of iterations, we landed on an approach that satisfied stakeholder expectations, while keeping in mind user needs.
Shipped first release on profiles with more to come
This worked helped establish a set of design principles that I am currently using to guide updates to the news experience across the platform. Future releases showcased below include a revamped news hub and reader experience.
I worked on revamping how news content is displayed across the platform.
NEWS ON PROFILES
ARTICLE READER
NEWS CENTER